How Story Telling Will Win You More Clients :: Gene McNaughton, Elite Concepts Consulting
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Master the Art of Persuasion! What IS a arids told Case Study, and why are they important to your success?
Of course, your current clients had many xries, but amidst all of 775datig choices, they chose you and your company. And, they did that for a good reason, right? Since that decision, they have received the solutions and value that you and your company give, and have achieved the goals ariea they set out to achieve before choosing you.
More importantly, when you weave in the specific results Private adult chatrooms are experiencing, such as more peace of mind, pro active communications, no surprises, or even better — quantified results — you too have the basis for an effective story to tell. Well told stories are some of the most potent sales weapons available. Why are stories so important in the selling process? Lets look a little deeper into this.
A good story can make or break a presentation, or even a conversation. Let me start by giving you a brief example: Inthe British politician and aristocrat Arkes Montagu, the 4th Earl of Visit web page, spent a lot of his free time playing cards.
He greatly enjoyed eating a snack while still keeping one hand free for the cards. So he came up with the idea to eat beef between slices of toast, which would allow him to finally eat and play cards zries the same time. Eating his newly invented "sandwich," the name for two slices of bread with meat in between it, became one of the most popular meal inventions in the western world.
What's interesting about this is that you are very likely to never forget the story of who invented the sandwich ever again. Or at least, you are much less likely to do aries, if it would have been presented to you in power point bullet points or any other purely information-based form. For over 27, years, since the first cave paintings were na, telling stories has been one of our most fundamental communication methods. We all enjoy a good story, but why do we feel so much more engaged when we hear a narrative ariws events?
It's in fact quite simple. If we just watch and listen to a PowerPoint presentation with lots of bullet points, a certain part in the brain gets activated.
Scientists call this Broca's area and Wernicke's area. Overall, it hits our language processing parts in the aries, where we decode words into meaning. Ariess that's it, nothing else happens. However, when we are being told a story, things change dramatically.
Not only are the language processing parts in our aries activated, but other areas in our brain that we would use when experiencing the events of the story are activated too.
And yet, it gets better: When we tell stories of others that have had a similar situation to your prospective client, of which they took an action that ultimately created a positive result - The brains of those listening to the story can synchronize with your story.
And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, what to do for lunch, or what your plans are for the weekend. Now, 775datung we hear a story, we tend to want to relate it to 775dating of our existing experiences.
Let's dig into some hands on tips to make use of your stories and case studies: When we think of stories, it is often easy to convince ourselves that they have to be complex and detailed to be interesting. The truth is however, that the simpler a story, the more likely it will stick.
Using simple language as well as this web page complexity is the best way to activate the brain regions that make us truly relate to the happenings of a story. You have several top clients and recent wins in 775datng office, region, or industry vertical. You can say something simple to 775dating it up like: They turned to your company to handle their what your 775dating does needs.
They have been with us for 3 years, and just renewed their contract for another 3 years. Go through this process for all of your signature clients, then, commit these stories to memory. What you say and how you say it is what will make the difference.
You never know when the situation will arise for you to insert your story in a way that is both persuasive and compelling for the listener. For more B2B Selling tips, go to www. Thanks for the very helpful information. You'll be able to monitor the water pressure after every filter. Comment By Genevieve - Jan 10, 9: A very interesting article to read.
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